Mobility Redefined

Throughout the history of the consumer technology industry, the home has remained the hub for content. Today, households consume 75 percent of their total video content while at home. Even portable devices aren’t straying far. With 66 percent of consumers using their portable MP3 players and digital media players in the home, more consumers are using their portable players there than anywhere else.

But consumer interests are changing. Consumers are becoming increasingly comfortable with the portable and mobile environment and they are mixing more content into their mobile experience. For example, while few consumers are currently watching television content on their portable devices, 38 percent indicate an interest to do so in the future.

Mobility is at an important crossroads of transition. A confluence of innovation and change is framing tomorrow’s opportunities. Fueling these opportunities is strong growth and consumer demand. For example, CEA expects smartphone sales to consumers to grow over 30 percent in 2008.