Location-based services and Hyper Local offerings are emerging to give the consumer a completely new and unique mobile experience. Most importantly, consumers appear interested in these new offerings.
Thirty-three percent of consumers are interested in a mobile phone with GPS capabilities. A growing interest in integrated GPS functionality will drive a range of services and offerings. For example, 47 percent of consumers are interested in being able to use a GPS device to find services that are near them, such as restaurants or gas stations.
Content becomes king when consumers can readily access information on the go. Consumers recognize that this access empowers them. One in four consumers are interesting in being able to use their mobile web-enabled devices to research shopping options while they are in brick-and-mortar store locations.