Control4 Rolls Out New Dealer Initiatives
Under its new CEO, Control4 will intensify its focus on delivering an exceptional end-user experience and stronger dealer programs, while cutting back on more far-reaching initiatives or working on them in a less public way.
In a recent interview, Martin Plaehn, who also serves as Control4's president, said the company will be less vocal on initiatives such as the power grid project it has been working for the last several years with several utility companies.
"We're still working on those, but we're being very tempered with regard to their expectations and in regard to making public statements about things that are in a Petri dish," he said. "Until we've accumulated enough mastery where we're ready for the commercial deployment of some of those initiatives, we should just stay quiet."