HAIER SHOWS OFF PRODUCTS AND HEADQUARTERS
The company also displayed lineups of flat-panel plasma and LCD TVs. Al Levene, vice president and general manager of electronics, said
the entire 2008 flat-panel range, in screen sizes from 15 inches to 52 inches, will boast piano-black glossy finishes and swivel bases for sizes 26 inches and above. Next year Haier plans to add a 15-inch widescreen model to its offerings. Haier recently added a 32-inch screen size to its plasma SKUs—an EDTV model available in April and priced below similarly sized LCD models, Levene said.
Another highlight was the Convertible Bottom Drawer refrigerator, designed with a lower compartment temperature adjustment that can be lowered to freezer level or raised to refrigerator level.
Haier, whose marketing partnership with the NBA runs through 2009, had scheduled appearances at the Product Showcase by former New York Knick and current TNT commentator Greg Anthony and New York Knick legend John Starks, along with a series of product giveaways.