New Gear Zenith Products in the Pipeline
SAN ANTONIO—At Zenith's 2002 dealer line show, CEO T.J. Lee explained that the company is now prepared to "capitalize on the limitless potential of digital technology."
According to VP of Sales Rick Powers, dealer relationships will be bolstered by plans to help dealers improve their product forecasts. The company is also expanding the number of field trainers by 50 percent and the number of regional managers by 40 percent.
One of Zenith's most significant shifts is its target consumer. Sam Caputo, director of advertising, said Zenith is aiming for household incomes between $100,000 and $500,000.