The New Guys in Advanced Driver Assistance Systems
One category that we have seen a lot of growth in in 12V is ADAS, or Advanced Driver Assistance Systems. North America is estimated to be the largest market for ADAS in 2017. The U.S. New Car Assessment Program (NCAP) has mandated emergency braking and lane departure warning systems to ensure a five-star rating for any passenger car. Additionally, the U.S. National Highway Transport Safety Administration (NHTSA) is analyzing the feasibility of making lane departure warning and rear-view camera systems a mandate. As the growth of ADAS systems become more prevalent in today’s vehicles, consumer awareness grows. And as any parent sending their child off to college in a 10-year-old family vehicle knows, a few dollars spent on safety is a worthwhile investment.
A new mobile electronics brand has launched in the U.S. market to provide drivers with a more informative and safer driving experience. LinksWell Inc. will conduct sales and distribute products from its headquarters in Rancho Cucamonga, Calif., with fulfillment by a select group of automotive aftermarket retailers and expeditors. LinksWell is a subsidiary of Sintegrate, a worldwide manufacturer of OEM Integration components with facilities in China, Europe and the U.S. Sintegrate engineers, develops and builds products in-house with a dedicated team of databus hardware and software personnel. LinksWell aims to improve factory systems with its 25 years’ experience in electronics engineering through its parent company. Its products are designed to improve factory-installed entertainment systems and to seamlessly integrate through component replacement or addition. The company says its products offer a better-than-OEM experience, with features that include enhanced navigation, media playback and multi-camera control, and several will be first-to-market solutions. The initial product launch will target Ford and GM vehicles. Additional safety products will be announced later in the year. LinksWell will be headed by National Sales Manager Walter Detlefsen, a mobile electronics industry veteran of more than 35 years. Detlefsen earned his experience through management positions at VOXX Electronics, TMI Products, Valor Multimedia and Vizualogic. “Continually improving integration technology is vital to keeping our industry retailers in business. Through sales reps, publications and trade events, we are constantly pushing them to innovate and deliver a unique experience to their customers. With LinksWell, we intend to do our part.”