Behind the Panels
What makes a TV stand out from a sea of others hanging from a retailer’s wall or sitting on a showroom floor? What makes dealing with one manufacturer different from another? We recently spoke to executives from the major TV vendors to find out what makes their sets unique and to learn about the latest dealer programs and marketing initiatives they’re rolling out to the retail channel.
In the first part of our series, we asked the executives to name the three most important technologies they’ve incorporated into the new lineups, how they will help retailers make more money and in what ways their marketing strategies have changed. Go to Dealerscope.com for the full interviews and check out the August issue for other parts of the discussion.
Jonas Tanenbaum, vice president of marketing, flat panel TV, Samsung: Clearly, the launch of our new LED lineups and the technologies incorporated into these new series are the most important for Samsung right now. All of the key attributes of these new products—stunning picture performance, ultra-slim 1.2-inch form factor, high level of interactivity and eco-friendliness—are things consumers are looking for in a TV purchase. At the same time, these models command a higher average selling price versus non-LED sets; a price positioned not beyond the reach of many consumers.