Electronics Expo Opens New Concept Store
Electronics Expo, the seven-store chain in New Jersey, officially opened its new Expo Design Center, corporate headquarters and Expo Express retail outlet Thursday in Wayne, N.J. The store is based on a relatively a new concept in regional CE retailing
The 88,435 square-foot building has a smaller sales floor than the chain’s other stores and highlights only select TV, audio, cable, furniture and digital imaging SKUs. But since the building also houses a warehouse (three times the size of its former warehouse) that services the entire chain, customers can order and pick up any product the chain carries.
While the public is welcome on the sales floor, it is mainly designed to attract architects, designers and builders. Leon Temiz, Expo’s CEO, said his team is also actively pursuing corporate and school sales, which the retailer didn’t focus on in the past but can now handle through its expanded sales force and its Xtecs installation services.