N.E.W. Launches Buyback Program
Extended service plan provider N.E.W. announced Monday that it is launching a consumer electronics buyback program.
The program includes products with "rapid-release" cycles, such as MP3 players, tablets, laptops, netbooks, GPS, digital cameras and gaming devices.
“NEW’s buyback program is a win-win for the customer and the retailer,” Tony Nader, president and CEO of N.E.W., said as part of the announcement. “It’s specifically designed to meet the needs of those customers who want to stay on the cutting edge of technology, and it gives them a financial incentive to do so. For retailers, it’s a new way to build long-term relationships with their customers by keeping them coming back for next-generation products.”