Newegg Prepares for Holidays
Backed by a new marketing strategy that has broadened its sales of consumer electronics and other products, Newegg.com is busy gearing up for what the company thinks will be its best holiday season yet.
During a tour this week of Newegg.com's warehouse and shipping facility in Edison, N.J., Bernard Luthi, the company’s senior vice president, discussed the company's “Black November” promotions, expanding its customer base and product lines and, of course, preparing for the holiday selling season, which accounts for about 30 percent of the company's annual sales.
For the second straight year, Newegg.com has rolled out its Black November promotions, using it to steer consumers online and help them avoid "the crowds, chaos and pandemonium of ‘Mall Madness.’" Beginning November 1, Newegg.com has offered daily deals on specific categories, which lead up to its official "Black Friday" events that start at about noon on Wednesday, November 23, and culminates with unique offers and special deals at midnight on Thanksgiving. Those will continue through Black Friday, stretch into Cyber Monday, and peak on Encore Tuesday.