Google Forges Chrome, Could Add Shine To Retail Sales
The software architecture is designed to be simple, fast and secure. Google is making the Web the platform, and Web-based applications, such as Google's Gmail and Docs, will automatically work with the OS. New applications can be written using existing Web technologies and, according to Google, they will also run on any Windows, Mac and Linux-based browser.
Google is completely redesigning the underlying security architecture, "so that users don't have to deal with viruses, malware and security updates. It should just work," Pichai and Upson wrote. That's good news consumers, especially since the majority does not bother with properly securing their systems.
Since the Web is quickly turning into THE computing platform, Google, developers and netbook manufacturers seem to be betting that Chrome-based netbooks and other mobile devices this will become a 'must-have' devices that drives demand for retailers and other channels. Whatever the outcome, Chrome and a new generation of devices running it will cause some much needed excitement in the CE industry and give retailers a new story to tell.
Susan Schreiner is an editor and analyst for C4 Trends in Boston.