New Players in Digital Displays
Korean manufacturer Humax makes its U.S. debut at CES this year, showing LCD and plasma TVs, as well as innovative set-top boxes. The company, which was founded in 1989, is well-known to other major manufacturers through its OEM digital satellite set-top box business, and currently has a joint venture with Samsung Electronics for DirecTV set-top boxes. Its own branded products will appear on store shelves by mid year.
Its first flat-panel TV products likely will be LCD models in 17- and 20-inch sizes, and plasma displays in 30- to 42-inch varieties. While this doesn't sound like anything new, Tony Goncalves, vice president of sales and marketing, formerly of Samsung and Sharp, notes that Humax has a few other tricks up its sleeve. "Combinations and integrated products," says Goncalves, will be among the Humax offerings. He suggested that displays with integrated ATSC tuners likely would be in the works, as would displays with integrated digital video recorder (DVR) functionality. Goncalves also noted that Humax is one of the few non-branded manufacturers to be up to date on cable-card-ready products.