GPS: The New Accessory
In today’s on-the-go environment mobility is no longer a luxury but a necessity. As accessories manufacturers, we constantly find ourselves determined to discover the latest innovation in portability and functionality. Over the last several years, the smart phone has been leading the charge to allow consumers to do more, while carrying less. Fierce competition among smart phone manufacturers has decreased margin for retailers, leaving them with smart phone accessory upgrades as a primary source for margin. Industry trend analyses have indicated that smart phones with GPS capabilities will be one of the most explosive dealer trends for 2008. However, the vast majority of smart phones do not offer built in GPS capabilities. Those that offer GPS include a service charge for monthly navigation. And we all know that the last thing consumers want is another monthly service charge!
Accessories like Bluetooth GPS, however, can quickly transform a smart phone into a navigation solution with no monthly service fees, while offering high margin to retailers. From what we and other Bluetooth GPS manufacturers have seen in the industry, an exploding number of Windows Mobile and Blackberry users consider GPS as their preferred accessory.
When exploring the world of smart phones, the Windows Mobile platform seems to keep getting better than ever. The capability for Windows Mobile-enabled devices has grown tremendously, especially in the field of navigation. Windows Live Search offers Windows Mobile users a rich application that allows you to find and discover places, easily get to your location, all from the convenience of your mobile phone. When paired with a Bluetooth GPS you can search anywhere you may want to go, receive your position and be guided with the most accurate directions. The Blackberry is also known for its versatility and corporate applications.