Accessorize: New Products Generate New Accessory Sales
Accessories are an integral part of every consumer electronics purchase. They benefit the customer in a number of ways: enhancing functionality, increasing performance and increasing a consumer's overall satisfaction and enjoyment. Imagine an LED television without an HDMI cable or an SLR camera without a high-storage capacity memory card. CE accessories maximize the performance and enjoyment of a product.
Protection is also a major factor in an accessory purchase. Surge protectors can add invaluable protection to a television or computer. Cases and screen protectors can keep a cell phone or mobile data device looking like new. Your customers benefit from the numerous possibilities available.
Dealers benefit most when they sell accessories to customers with hardware purchases. The sale of these add-ons will offset hardware's low margin. More accessory sales mean improved profitability for the retailer. The sale of accessories also means the consumer can maximize the performance of their hardware products, minimizing returns. When the right accessories accompany a hardware purchase, a customer can begin to enjoy their new electronics right out of the box and enhance their retail experience, which increases customer satisfaction. This leads to customer loyalty and repeat business, helping retailers build their brand through positive customer experiences.