CES Brings The Industry One Step Closer
“My 12-year-old son thinks TV is the stupidest thing on the planet because he can’t get what he wants, where he wants,” he added. “Now you can watch a You Tube-type station on your television. It’s the real-time nature of this that’s going to be huge.”
The company currently partners with Grande Communications, a provider of high-speed Internet and cable services in Texas, and is looking to partner with more providers. Digital television technologies being developed by companies like ICTV will also be a boon to national, regional and local business, which will be able to target advertisements to very niche audiences, involve them with interactive programming and track their buying patterns.