Samsung may currently be the 5G smartphone leader, but according to a recent report from Strategy Analytics, Apple will rule that territory by Q3 2020, despite the fact the company to date has no smartphones in the 5G category.
In the newly published report their Device Technologies team, the research firm forecasts that Apple’s entry into the 5G race in 3Q 2020 will catapult the vendor into the lead in 5G smartphones. The report, titled Global 5G Smartphone Shipments Forecast by Vendor by Region by Quarter shows that Apple will capture a dominant share in the emerging smartphone technology segment.
“It may seem counterintuitive that Apple, which currently has no 5G phones in its portfolio will be able to pass current 5G market leaders Samsung and Huawei,” comments Ken Hyers, Director at Strategy Analytics. “But with three new 5G models coming next year, Apple merely needs to match its current upgrade rates for newly introduced iPhone models to take the lead next year.”
“Currently Samsung is the undisputed market leader in 5G smartphones,” comments Ville-Petteri Ukonaho, Associate Director at Strategy Analytics. “But with the two largest 5G markets in 2020, China and the USA, dominated by Huawei and Apple respectively, these two vendors are set to lead in 5G next year.”
Hyers added, “Despite the strong showing that is expected for Apple in 5G in 2020, in the longer term Samsung will regain the 5G crown. As more markets cut over to 5G, Samsung will capture the majority of that share by virtue of its dominance of the overall smartphone market and a broader portfolio of 5G devices across more price-bands.”
The report added that Huawei’s potential in 5G smartphone sales is currently limited by the US technology trade ban, but the company is dominant in the China market and will likely remain so. However, until the ban is lifted, prospects for Huawei in 5G smartphone sales elsewhere are limited.
The rumors continue to swirl that Apple will soon integrate a 5G baseband chip in a next-generation iPhone slated for release in 2020. And despite the prediction that Apple will make this initial 5G splash in Q3, the report adds that competitors will quickly catch up and overtake the iPhone maker as the technology becomes a standard feature.
"Despite the strong showing that is expected for Apple in 5G in 2020, in the longer term Samsung will regain the 5G crown," Hyers said. "As more markets cut over to 5G, Samsung will capture the majority of that share by virtue of its dominance of the overall smartphone market and a broader portfolio of 5G devices across more price-bands."