New Retail System Provides Multi-Channel Management

GERS Retail Systems, a provider of real-time, closed-loop retail management solutions, acquired Escalate, Inc., a provider of complete multi-channel commerce and fulfillment solutions for the retail industry. Escalate's solution manages orders from every channel; picks, packs, and ships orders from any location (store, warehouse, or directly from a vendor); and concentrates on customer relations.

By facilitating the real-time flow of transactions and information across the entire retail organization, the solution enables retailers to anticipate, understand, and fulfill their customers' expectations for products that are priced, located, and timed to meet consumer demands in every selling season. GERS solutions manage the merchandising life cycle, multi-channel selling, planning, business intelligence, and supply chain synchronization to create a great customer experience.

"Success in retail is about developing meaningful, sustainable relationships with your customers at every point of interaction -- store, Web, and catalog -- and being able to fulfill product to those customers' expectations regardless of channel," says John Sailer, vice president of strategy and solutions for GERS Retail Systems.