Audio Makes a Strong Comeback
The biggest home audio success story in recent years features a product that initially had modest expectations, practically by design. Soundbars were initially embraced, if not conceived, as a cost-effective alternative for improved audio in a display-driven market. Almost immediately, these products have literally gotten bigger and better, and are now very much a force to be reckoned with. With improved quality, higher price points and enhanced functionality, including the incorporation of subwoofers, soundbars will cease being viewed as a transitional product and prosper as a compelling solution. Having garnered sales of $109 million in 2010, CEA expects shipments to soar in the coming years, peaking in 2014 with revenues of $179 million.
The message to dealers could not be clearer: consumers have made it obvious that they are reconsidering their home audio experience. With attention shifting back toward sound, anyone with any sort of audio solution is operating in a target-rich environment. Remind customers that with TV prices dropping every month, an informed consumer can upgrade video and audio today for what a smaller TV might have cost a few years ago.
Ensure that your staff is prepared to discuss speakers and soundbars, as well as the impressive new functionality of receivers. Be prepared to turn every conversation, even if it begins with video, into a chance to discuss the versatile and competitively priced audio options. Instruct consumers that in order to have a fully satisfying home entertainment environment, audio is in many ways just as important as video.