Successful Change Means Survival
So, in the Great Recession of 2009, do you have any change?
If you have reached the end of this year and can still cover your costs, you probably adapted to the market conditions whether you realize it or not. And you likely did this by some combination of these factors:
Innovation - It's not just about products; it's also about processes, marketing, financing and service. Innovation is critical to an economy and to a business - we are all being forced to find a better way. As an industry, through CEA, we are calling on our government to recognize this and incentivize companies who embrace innovation.