New Technology + Installation + Green = The New CE Hat Trick
N ew technologies, installation services and “green” initiatives are among several business strategies covered in this issue that have emerged as true sales, profit and traffic generators. In many cases, dealers can combine all three as part of a solution set that differentiates them from competitors.
Rich Green of Rich Green Ink. and one of the driving forces behind CEDIA’s Technology Council’s Discovery Action Team makes that point in the opening of our must-read New Technology Roundtable beginning on page 44.
The future of home technologies, he said, is simplicity, and one of the biggest market opportunities is helping clients achieve environmental responsibility. Those types of easy-to-use solutions that help clients save and reuse energy require installation services, which derive much-larger profits than most products. Lee Whedbee, president of Domes Audio and Video Environments states that case well in our dealer profile (page 20), which focuses on how his new CE lifestyle and experience center focuses more on integrated solutions and services than the stand-alone product sales of his earlier business model. Whedbee calls the shift a matter of survival.