New Toshiba Gear
In Pasadena, Calif., Toshiba introduced its new line of televisions, DVD players and other assorted electronics to dealers and press. Successful product lines were expanded, a few new technologies were introduced and quasi-political positions were more or less declared by the company's format endorsements.
One major emphasis was the 10-year anniversary of the Cinema series televisions. The 2002 TV line includes 15 new Cinema series televisions, a line which VP of Marketing Scott Ramirez declared a successful sub-brand of Toshiba. All of Toshiba's digital line, both in the Cinema and non-Cinema families, possesses more advanced features this year than ever before. Principal among those features is CableClear Digital Noise Reduction, which optimizes standard NTSC cable signals by way of a digital filter. Other new features include high-speed velocity scan modulation and HD Dynamic contrast.
The TV lineup included plenty of new and plenty of old. Among the old, Toshiba still offers a complete line of analog rear projection TVs along with analog non-flat direct view TVs. While some prominent manufacturers have opted to get out of the analog TV business entirely, Toshiba still sees a significant market that needs to be served. "There are still a lot of people who want analog, and we're going to give them the best they can get," said Ramirez. Among the new things in the TV line are two plasma monitors in 42- and 50-inch widescreen configurations and a 15-inch standard-screen LCD TV. Both plasma monitors feature 720p high definition resolution. The 15-inch LCD TV displays a resolution of 1,024x768 pixels. The company also unveiled its first rear projection TV based on liquid crystal on silicon chips.