The online CE retailer NewEgg.com announced this week that it has launched a companion Web site, called www.NeweggMall.com, which will sell numerous non-CE products. Offerings on the new site include Auto Parts and Hardware, Apparel and Accessories, Beauty, Home and Garden, Travel, and many others.
“Our success is the result of always putting our customer needs first as we have learned in our experience within the IT and CE market,” the company’s president, Tally Liu, said as part of the announcement. “Through NeweggMall.com, we will apply those same customer-centric principles to the mass merchandise market.”
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