Newegg Sues Kohl's Over Slogan
Newegg Inc. announced Monday that it has filed a lawsuit against Kohl's Corporation for trademark infringement and unfair competition. The complaint, filed with the United States District Court for the Central District of California, alleges that the Kohl's "The More You Know, The More You Kohl's" slogan violates Newegg's trademarked "Once You Know, You Newegg" slogan.
Newegg has been using the mark since July 2004, but received a certificate of registration for it from the US Patent and Trademark Office in September 2006. Newegg is asking for an injunction against Kohl's to prevent them from using the slogan as well as compensation for lost revenue, corrective advertising and trademark damage.
Said Newegg General Counsel Lee Cheng, "An organization such as Kohl’s should fully understand the value of an excellent brand and the necessity of protecting trademarks, and if Kohl’s expects others to respect its trademark rights, then it should respect Newegg’s rights as well."