College basketball fans have had to wait nearly four whole days since the Round of 32 concluded for the next set of games to get under way. But now that Sweet 16 and Elite 8 weekend is upon us, LG has decided that now is a good time to release the next round of exclusive “Do Game Day Right” stats.
Before we get to that, though,—as an official NCAA Corporate Partner, LG Electronics took the time off from the tournament this week to promote its campaign on the “Rachel Ray” show, awarding an entire family a trip to the Final Four in Houston. On her show this week, Ray hosted a special March Madness segment, “Bracket, Lunch, and Dinner Cook-off” that was judged by LG’s official color commentator and ESPN college basketball analyst Jay Bilas. Two families squared off in the cookout and other mini games—which included racing to load their jerseys into LG TWIN Wash laundry machines—for a chance to win the trip to college basketballs final weekend.
“A family’s true colors represents much more than what team they root for, but what brings them together,” Bilas said. “Today’s friendly head-to-head game showed us that both families are champs in and out of the kitchen and embody the essence of what today’s game was built on: having fun.”