NFL Continues Samsung Sponsorship
Samsung Electronics America and the National Football League announced Thursday that Samsung will continue, in a multiyear contract, to serve as a sponsor for the league during the upcoming season.
This year marks the third year of the NFL’s relationship with Samsung.
The deal includes installations of Samsung HDTVs in all 31 NFL stadiums, as well as in coaches’ booths. Samsung already holds the title of Official HDTV and Official Home Theater of the National Football League. The sponsorship also includes a comprehensive marketing campaign, which includes several of Samsung’s retail partners.