Ditka, Elway Star in Circuit City Football Campaign
For its new ad campaign that’s debuting in conjunction with the new NFL season, Circuit City has brought in a pair of legends of the game: Pro Football Hall of Famers John Elway and Mike Ditka.
In the first of the commercials, previewed for the media this week, the two NFL legends enter a Circuit City store, searching for “the ultimate HD experience.” There, an employee tells them that all they need to enjoy football on TV this fall are an HD TV, an HD source, and installation support, all of which are provided at Circuit City locations. Ditka, the former Chicago Bears player and coach, then says he wants “a 50-inch plasma, on him,” pointing at Elway, who won a pair of Super Bowls as quarterback of the Denver Broncos.
Circuit City also held an online forum last week with Tennessee Titans quarterback Vince Young, who chatted with users about the new EA Sports Madden game, as well as the upcoming season.