Nielsen: Circuit City Site Catching Up to Best Buy
BestBuy.com is still the #1 Web site for consumer electronics in the U.S., but Circuit City’s site is closing the gap, thanks to big growth in January. That’s according to Nielsen Online ratings for the first month of the year, as cited by the Web site Internetretailer.com.
According to the survey, Best Buy’s site had 16.2 million unique visitors in January, ahead of Circuit City with 14.61 million, and eBay’s electronics and computer sites with 9.82 and 6.08 million, respectively. TigerDirect.com and Windows Marketplace followed.
While Best Buy maintained its lead, Circuit City’s site grew by 40 percent in usage from the same period the year before, while Circuit City’s grew by only 8 percent. GameStop.com’s usage grew 54 percent in the same amount of time.