Nielsen's 3-Screen Report Confirms More Multi-tasking, More Online Video Usage
Americans continue to find more ways to spend more time in front of screens, especially by doing more multitasking. Nielsen's latest "Three Screen Report" on the use of TV, computer and mobile handset viewing showed a dramatic uptick in the number of people watching mobile videos - up 70% since 2008; online videos in general is now 46% higher than last year, Meanwhile, overall TV consumption is at an all-time high of 141 hours per month.
Nielsen found that 57% of consumers with Internet access at home watch TV and go online simultaneously at least once a month. On average these consumers spend 2 hours, 39 minutes each month simultaneously using the Internet while also watching TV. Their online experience at home is in front of the television almost a third of the time.
As for timeshifting TV shows, DVR users warmly adopted the process. In the second quarter of 2008, Americans spent an average of just over 6 hour per month watching time-shifted programs, but early 2009 that had climbed to 8 hours, 13 minutes. Such viewing tapered off significantly during the second quarter of this year (fueled by numerous factors), but is still nearly 20% higher than the 2008 figure for the same period.