Nielsen: Most HDTV Owners Happy With Picture

Nearly 85 percent of HDTV owners rate the picture quality of their TV as “excellent” or “above average”- but less than 40 percent say the same about selection of high-definition programming available to them. That’s according to a survey released this week by The Nielsen Company.

According to the survey, 47.9 percent of respondents rated their picture quality “excellent,” while 37.4 percent called it “above average.” 10.3 percent answered “average,” with two percent or less answering “below average,” “poor,” or “don’t know.” However, 37.6 percent of respondents called their selection quality “average,” with just 11.7 percent answering “excellent” and 27.5 percent calling it “above average.”

In addition, 19.7 percent of respondents claimed that they watch more TV since acquiring an HDTV set.