Nikon Mass Market with CoolPix 775
Nikon's gathering forced around its Coolpix 775 as the company's first entry into the consumer digital market. The Coolpix 775 is seeing distribution with Target, Wal-Mart, Circuit City, Sears and Best Buy, said Joseph Carfora, vice president of Nikon's Consumer Digital and Lens Shutter Cameras.
"The message is Nikon is coming and we're going to be in the mass market," Carfora said.
And, apparently, the Coolpix 775 and its cousin, the Coolpix 995, is only the beginning. For the future, Carfora said Nikon will introduce "more models for the mass market channel. It's Nikon's intent to continue to look at this channel, to broaden the offerings, and also to look at vertical market opportunities and grow our business in all directions."