NiMH Batteries Charge the Market
By David Dritsas
As the portable digital device market grows, so does the need for longer lasting batteries and faster charging rechargeables. For some companies, nickel metal hydride is the ticket to success for offering customers alternatives to the throw-away battery.
Rayovac's latest news in batteries is the introduction of its new one-hour NiMH battery charger. The charger uses what the company is calling "smart charger" technology that detects the charge amount in each battery and charges each individual battery to its maximum capacity without overcharging the others. The charger can charge both AA and AAA batteries, in both NiMH and nickel cadmium rechargeable types.
The introduction of the charger is complementary to the introduction of Rayovac's next-generation NiMH batteries that the company claims are 25 percent faster than previous NiMH versions. Rayovac is boasting that the batteries last longer than even the super-premium batteries by companies such as Duracell and Energizer. To promote the new batteries and the charger, Rayovac is using bolder graphics with its packaging, which boasts "lasts 2x longer than any alkaline in digital cameras." The charger and new batteries are scheduled to be available to retail by the summer of 2001, with the charger at an expected MSRP of $29 and four-pack AA or AAA NiMH batteries at $10.