Nirv is designed for easy use and simple installation

By Jeff O'Heir

SpeakerCraft, borrowing a page from the play book Control4 originated at CEDIA Expo five years ago, introduced Nirv, its version of a "custom control system (for) the masses."

SpeakerCraft is touting the audio and HD video distribution and control system, scheduled for a March release, as a highly versatile solution that's as easy for consumers to use as it is for dealers to install and program.

"I believe Nirv will dramatically change the custom installation industry," said Jeremy Burkhardt, president and CEO of SpeakerCraft, who is positioning the product as a simple and cost-effective alternative to complex and expensive control systems. "Our plan is to take custom control to the masses."

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