No Pit Stops in Mobile Electronics Market
One might think that with the rising gas prices this season ($.60 more per gallon than last year) that sales of mobile electronics could be up for a tough year. Not so, according to research conducted by the Consumer Electronics Association.
CEA’s Study “Automotive Electronics—What Consumers Have and What They Desire” found that 38 percent of the driving population intends to purchase and install mobile CE gear this year. That’s a growth rate of 13 percent over last year and means more than $12.8 billion into the U.S. economy.
The top gear on users’ wish lists included in-dash navigation systems. This is a bit of a surprise considering how aggressively the makers of porable nav systems are promoting their products. Other top products included installed remote start systems and car alarms. New technologies such as satellite and HD radio also ranked high in consumers’ interests.