The CE accessories business has always been a great profit-builder for retailers, but in today’s market it’s not just the icing on the cake, it’s a big part of the cake itself. Merchandising and providing key accessory products to customers is no longer just a way of adding revenue to your store’s bottom line—it’s crucial to providing the enhanced experience your customers need to maximize all of today’s technology products, from smartphones and tablets, to home theater and gaming, and of course, mobile music.
Headphones, Headphones, Headphones
Headphones are the star performer in accessories these days. According to recent NPD data, premium headphone sales now account for over 90 percent of revenue growth in the category (for Q1 2013).
This is great news for dealers, because it proves that today’s consumer is more savvy about the lifestyle difference a quality audio experience can provide, and how better headphone sound can truly enhance the entire music experience.
It’s also good news because better sound is a quality difference you can easily demonstrate, even on the fastest selling floor. With the variety of styles and headphone options, from over- and on-ears to in-ears and headsets, there’s really no excuse for a consumer not to buy a great sounding headphone, especially given the fact that prices are more competitive than ever.
At Monster, in addition to delivering the very best music listening experience with our signature Pure Monster Sound, we’re committed to offering consumers the ideal headphone option to suit every lifestyle and fashion choice, whether it’s an athlete’s headphone like our iSport series, a business traveler’s headphone like Monster DNA or Inspiration, or even a model geared specifically for gamers, like our EA Sports MVP Carbon by Monster.
At Monster, we believe the fun for consumers is in discovering your personal sound and style. That could mean choosing from a wide range of exciting color options, or discovering a headphone design that complements your personal fashion sense, or a combination of both. For retailers, this means salespeople are no longer just selling technologies—they’re also selling fashion and style. That’s why today’s most effective headphone demo areas are becoming more and more like sophisticated apparel and accessories areas in upscale department stores. There are all kinds of creative ways for dealers to involve their customers in trying out headphones—accentuating both sound and style—and a great demo area doesn’t have to take up a lot of floor space.
Enhancing the User Experience: The evolution of connectivity
Enhancing and extending the consumer experience is what today’s accessories market is all about. Just as headphones enhance the user experience of smartphones and tablets, advanced HDMI cables capable of meeting stepped-up bandwidth requirements are crucial for maximizing both home theater and gaming. With HD 3D and now Ultra HD 4K x 2K capability gaining more and more traction in the market, effective HDMI demos are mandatory. Many people, for instance, don’t realize that when they buy a new HDTV, the HDMI cables needed to maximize the benefits of their new display device do not come with the package.
Fortunately, one of the key breakthroughs of Monster’s new HDMI cables—our onboard HDMI performance indicators—is that they solve one of the most pressing issues in today’s HDMI world: making sure that the HDTV content you’re getting from various sources is actually being sent over the HDMI cable properly to your HDTV. Our new “smart” HDMI cables actually “light up” immediately and let you know whether or not the signal being conveyed is in standard definition, high definition or even in Ultra HD 4K resolution. This not only eliminates guesswork, but the performance indicators are also a very effective show-floor demo. Dealers can use this “light show” to provide customers with a new level of confidence and peace of mind, secure in the knowledge that they’re getting the very best out of their systems.
To complement the launch of our new active HDMI cables with super computer chips and performance indicators, we’re launching an updated tech tour to train dealers on how to sell higher ASP Monster Cables. Our outreach to retailers includes both management workshops and sales training for field installation teams. (Dealers can visit monstercable.com for details.)
Premium HDMI cables should be presented as a “not optional” purchase for savvy customers—the best way to enjoy everything their new system has to offer. Our goal at Monster is to help retailers enjoy 100 percent attachment sales of premium cables. That’s why, in addition to our aggressive training efforts, we’re also offering our unique Cable for Life technology guarantee, ensuring that customers will always be able to benefit from any new technological changes, and will never have to worry that their cables are not up to the challenge of providing the very best performance possible.
As the company that pioneered the concept of CE attachment sales, Monster is proud to continue leading the way into an even brighter future for the category. DS