Monster Poised For Global Success
In keeping with the Monster Cable mantra of, “always lead and never follow”, Noel Lee kicked off an impressive press conference that highlighted a year of innovation and and exciting new products.
“In 2010 the headphone category exploded and it hasn't slowed down. We have in fact created a pathway for other manufacturers much like we did with cable for others to enter this category,” the Head Monster said. Indeed, in dollar shares
Monster cable was number 1 in the headphone category in the US from Sept-Nov. 2010. He clearly stated that 2011 will be the year of the headphone as Monster builds on its powerful celebrity partnerships with the addition of professional Chinese basketball player Yao Ming, with not only headphones but a variety of other Monster branded products.
Project Manager Albert Lee went on to discuss an exciting new line of products branded under Tron, or as he said, “Imagined by Disney and made by Monster.” The line will include an iPod dock with the signature blue illumination, headphones and much more.