Nontraditional Christmas Decorations Now Preferred by More than Half of Consumers
In a new survey of more than 2,000 U.S. consumers conducted by Christmas Lights Inc., more than half said they are exploring new ways to decorate for the holidays that don’t include “traditional” lighting, themes, and colors.
"Outdoor Christmas decorations and lights are seeing a resurgence of themed color combinations like red and white candy cane styles and new decorating options like laser Christmas lights are very popular in red and green themes," Frank Skinner, Director of Marketing for Christmas Lights, Etc., said in a statement. "Indoor Christmas decorations are using more LED Christmas lights with newer whites and bolder colors and a large percentage of consumers are doing theme-specific styles based on fashion and home decor trends."
The report, titled the “Consumer Views on Christmas Lights, Trees, and Decorating Report,” also identified the top Christmas colors. Surprising, neither red or green came in as the top color consumers are looking to incorporate into their decorations. Rather, white led the way and was identified by 78 percent of consumers, while 77 percent said red, and 69 percent said green. Blue was a distant fourth with 53 percent, followed by gold (35 percent) and silver (28 percent).