Let’s be real for a minute. Smart glasses look dumb. There’s really no other way to put it right now. There are a few cool options out there that resemble a normal-ish pair of glasses. But for the most part, when you put on tech-based spectacles, you look like you’re wearing tech-based spectacles.
Magic Leap’s mixed reality things? They make you look like a human-sized bug. Google’s old Glass project? They turn you into a humanoid. The X1 smart glasses from ThirdEye Gen? A decent attempt, but still a little clunky to wear. The Snapchat Spectacles are whimsical but otherwise underwhelming. And then there’s Vuzix, which seems to be onto something with their Blade smart glasses, but they’re still in the pre-consumer-ready stage still.
All of those products, for how different they are, all have one thing in common. They all take a product first approach to smart glasses. As tech companies, they’re not wrong in doing so, and really that’s their nature: Make a product and expect that there’s a segment of the consumer market that’s going to be attracted to it and buy it. But these are glasses that we’re talking about—a very personal product that requires a ton of precision and customization in order to provide the user with the best fit and the right look for their style.