Circuit City is officially back. During a press conference at CES 2018, CEO Ronny Shmoel made the news official and shared endless details about the relaunched company, it’s completely revamped and innovative website, and it’s plan to get back into brick and mortar retail—eventually—with an inspiring new floor plan.
Bottom line: Circuit City circa 2018 is a completely different company than the one you might remember that went out of business nearly a decade ago. And that’s absolutely a good thing.
Part of what led to the demise of Circuit City of old was its lack of ability to adapt to the changing needs of the consumer. Their big box stores looked old and tired. Their website was atrocious. They were simply losing steam and lacked wherewithal to recognize the changes that were needed before it was way too late.