NPD: Most iPad Sales Incremental
Best Buy's CEO may have gone back and forth last month on whether or not sales of iPads were cannibalizing those of notebook computers, but a new study from NPD Group makes clear that most are not.
According to the research firm, 13 percent of those who have purchased iPads did so instead of a PC, while 24 percent did so rather than buy a dedicated ereader.
"Early adopters, like iPad owners, follow a traditional pattern of consumer behavior; they purchase products because they want them, not because they need them," Stephen Baker, vice president of industry analysis at NPD, said as part of the announcement. "However, as Apple increases iPad distribution and consumer interest peaks, the profile of an iPad owner is much more likely to mirror the overall tech population.