The NPD Group retail tracking service has released numbers for the 2006 television market. Sony held the top position in dollar share for total televisions at 24 percent, while Samsung reached a number one digital TV unit share of 20 percent. Samsung held the number one unit share for the LCD and flat CRT categories at 15.1 percent and 46.1 percent, respectively. Additionally, they held the number one dollar share for flat CRT at 43.7 percent. Sony held the number one unit and dollar share for the 32-inch and above digital TV market, and top dollar share for LCD at 29 percent. Sony achieved the top spot in micro-display with a 44 percent dollar share and 42 percent unit share. Top honors in plasma went to Panasonic with a 33.3 percent unit share and 31 percent dollar share.
Said Samsung Electronics America Executive Vice President, Consumer Electronics Division, Tim Baxter, “Achieving a number one market position is a significant milestone for Samsung and we are very proud that for the first time, the American public has made us their first choice for digital televisions,” adding, “We attribute our success to a combination of manufacturing strength, commitment to all four digital television technologies and our leading product designs.”
Said Senior Vice President of Sony’s Home Products Division Randy Waynick, “Consumers ultimately decide the TV of choice and that TV is a Sony,” adding, “There’s plenty of competition from new and established brands in the market, but the numbers confirm that performance and quality rank highest with consumers. When considering the purchase of their primary television, 32-inches or larger, Sony is clearly America’s favorite.”
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