NPD Group Reports September Video Game Sales Drop 8 Percent
Retail sales of video game hardware, software and accessories fell 8 percent in September says NPD group. Overall sales for the month amounted to $1.2 billion.
Hardware was hit the hardest dropping 19 percent, as sales of Nintendo's Wii and Sony's PlayStation 3 dropped. Microsoft's Xbox 360 was the only unit to increase sales, up 37 percent, the system sold 484,000 consoles. Microsoft may have been lifted in part by the release of the Blockbuster game "Halo: Reach," which sold 3.3 million units. Despite the success of "Halo: Reach" and 'Madden NFL 11," overall software sales were down 6 percent.
Video gamer accessories were the only category to see an overall increase in sales across all platforms. Motion control accessories including Sony's Move controller, and Microsoft's Kinect helped sales. Microsoft again had the best-selling item in the category with its Xbox Live 1600 point card, which users redeem for movies and games in the Xbox Live Marketplace.
The report did not include digital sales, and the success of the Xbox Live point card may be a sign that consumers are beginning become more comfortable downloading content. Earlier this month NPD stopped disclosing sales figures for individual systems.