NPD Group Survey: Activity Tracker, Smartwatch Ownership Expected to Jump 4 Percent
From a sales perspective, NPD said trackers and digital fitness devices are on tap to be one of the must-have items this holiday season. According to their data, retail sales of the devices has increased 120 percent over the first eight months of the year (January through August 2015) from $343.5 million to $754.8 million.
“That level of growth is expected to extend through the end of the year, making activity trackers some of the hottest tech gifts this holiday,” Ben Arnold, Executive Director, Industry Analyst, Consumer Electronics, The NPD Group, said in the statement. “Awareness of these products has grown tremendously over the past year, and there are a diverse number of products on the market offering a variety of features and price points. Manufacturers continue to partner with designers to increase the appeal of the products, and there is a product for every type of consumer—from the most active athlete to the mom who just wants to remember when to pick up her kids from soccer practice—on the market.”