NPD: Huge Sales For High-End Headphones
Domestic ales of headphones costing over $100 more than doubled last year, with that category accounting for over $340 million in sales. That's according to numbers released this week by NPD Group.
The high-end headphone category delivered such profit despite comprising only 6 percent of the overall headphone market.
“With the increase in mobile device ownership and the plethora of digital content options, it is no surprise that the headphones category as a whole has exhibited growth this year when other key CE categories have not,” Ben Arnold, director of industry analysis at NPD, said as part of the announcement. “As expected, consumers have begun to look for better quality audio listening devices to go with all of the music, video, and other content they’ve collected.”