NPD: Kids Rule CE Purchases
A huge percentage of household consumer electronics purchases in several categories are driven by what the children of the house want. That's according to a study released Wednesday by research firm NPD Group.
According to NPD's Kids and Consumer Electronics, 2011 Edition, 78 percent of portable video game systems and 56 percent of portable digital media players were purchased for children.
"In terms of kids' usage of new devices, one consideration to keep in mind is the fact that the novelty of these new devices may be leading kids to a shorter-term change in behavior," Anita Frazier, industry analyst, for the NPD Group, said as part of the announcement. "Kids who have access to a media tablet may temporarily put down their portable video game system but not necessarily move away from the gaming system altogether."