Shop Talk: Ross Rubin, Director of Industry Analysis at the NPD Group
"Consumers want connected products, but in this economy, manufacturers must find ways to provide connectivity affordably. Subscription plans are a difficult sell...WiFi certainly doesn't offer the range of connectivity that we see through cellular networks, but the connectivity is relatively free."
-Ross Rubin, Director of Industry Analysis for the NPD Group
Watch video of Ross Rubin talking about connectivity here.