NPD's Study on Digital Camera Users
By Natalie Hope McDonald
As one of the best-selling consumer electronics products to date, digital cameras have been infiltrated into business and leisure time for a wide array of consumers. The NPD Group (www.npd.com) recently published a report analyzing the habits of these users based on information from 614 completed e-mail surveys that show gender differences for end result use of digital photography, as well as statistics on related technology sales, including e-mail, printers and storage media.
The NPD reported that over the past 12 months, there's been a 26 percent increase in digital camera dollar sales, which is good news for retailers who sell the product and related accessories. NPD said that United States consumers spent $3.76 billion on digital cameras between June 2002 and May 2003 compared with $2.99 billion between June 2001 and May 2002.