NRF Data Shows Thanksgiving Weekend is Primed to Be a Historic One
The Thanksgiving-Black Friday-Cyber Monday weekend is already the biggest retail shopping weekend of the year. But the latest series of research from the National Retail Federation (NRF) shows that the 2017 edition of this holiday shopping extravaganza is shaping up to be a rather historic one.
For starters, according to NRF more than 164 million consumers plan to shop at some point over the weekend—which, for the first time in NRF’s annual pre Black Friday survey, is gauged as any time between Thanksgiving through Cyber Monday.
“This year, we updated our survey to more accurately capture consumer behavior throughout the entire shopping weekend—Thanksgiving Day through Cyber Monday,” NRF President and CEO Matthew Shay said in a statement. “Consumers will benefit from competitive promotions both in stores and online lasting the course of the weekend, allowing them to find the best gifts at the lowest prices.”