NRF Releases Mobile Retail Initiative
Thanks to features like texting, GPS and web browsing, mobile phones have quickly become a necessity many consumers cannot live without. Nearly three-quarters of retailers are exploring mobile strategies, according to a recent Shop.org survey.
However, 62 percent of retailers have either not yet begun or are only in the early stages of planning their mobile strategy. This alarming gap shows that many retailers are not prepared to leverage the industry’s newest channel.
With mobile commerce representing a major growth area for retail, the National Retail Federation, through its Mobile Retail Initiative, has unveiled the first version of the Mobile Retailing Blueprint. The blueprint is a virtual roadmap for retailers to assist in the use of mobile to enhance their marketing, ecommerce and store operations with a special section on implementation planning and technology.