NRF Survey Shows Just How Important Free Shipping is for Shoppers
Blame Amazon. That’s really all I can think to say when boiling down the results of the National Retail Federation’s most recent quarterly Consumer View report. The survey, which looks into all sorts of things revolving around the shopping experience for the customer, found that consumers increasingly expect free shipping of items they buy online.
Specifically, the report found that 75 percent of those surveyed said they expect delivery to be free, even on orders that come in under $50—which is used as a sort of “free shipping threshold” by a number of major retailers. That number is up from 68 percent a year ago, NRF said.
One positive out of the report: Consumers did note that they’re willing to work with retailers in the form of services like buy-online-pickup-in-store in order to get free shipping.