Datavision, the PC and CE online retailer whose high-profile, single brick-and-mortar store on Fifth Avenue in Midtown Manhattan is in the path of an average of 11,000 pedestrians an hour, couched the retail launch of Samsung’s Series 7 NP700G7C-S01US gaming laptop PC in an all-day Gaming Tournament event May 17th. And on hand beginning at 6 p.m., a primetime foot-traffic hour for the store, was former New York Mets and New York Yankees pitcher and Cy Young Award winner Dwight “Doc” Gooden, to sign autographs and greet customers.
The retail space has a good deal of real estate on its first level devoted to Samsung products in a store-within-a-store-like area, but the layout was changed slightly for the Tournament to hold a kiosk with three stations featuring the just-introduced Intel Core i7 Ivy Bridge processor-endowed laptops, designed with a 17.3-inch LED 1920x1080 Full HD display and a 1.5-terabyte HDD. Seating at the kiosk accommodated gamers who had registered to play Battlefield 3 and vie to rack up high scores. At the end of the day, the top-ranked participant was awarded an NP700 notebook, and the second-highest scorer received a Samsung Galaxy Tab 2 7-inch tablet computer.
Datavision president Albert Liniado, who drummed up interest in the event through multiple media, including newspaper inserts in the previous Sunday’s New York Times and New York Post, email and text blasts, and promotion on the company website, explained that it was as much about creating a buzz around gaming as it was about selling the laptops, which were offered at $1,899 bundled with a notebook carrying sleeve, the Cooler Master CM Storm Sirus SGH-6000-KKSR1 5.1-surround sound headset, and a downloadable coupon for the game DiRT3 as part of the Tournament promotion.